Gyro Holdings is in the recreational travel industry and markets accessories and memorabilia. After employing market research, one of the findings was that room keycards and boarding passes were kept by many as memorabilia for sentimental reasons. Instead of these items being thrown into a box to be rarely seen, it was decided to make a product that could display these items, giving more importance to these memories. It was decided the best method to display these items would be in a small frame with inserted magnetic strips so that it could be attached to a fridge or placed in a small picture stand in the customers home.
This new product follows Gyro Holdings' current product line of travel memorabilia and accessories. This product also works to test a new subcategory of the market for which there are no current products to fulfil this need.
Manufacture a production run of 5,000 units of a ticket holder. This will be done by injection molding in either ABS or silicone. Assemble the two halves with a magnet inside and package the unit.
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